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POS in-store design

iflo is the luxury own brand for Travis Perkins’ range of bathroom suites and accessories, sold through the Bathroom Showroom.  

A totally new merchandising approach was to be piloted in selected stores. I created a full set of POS around existing concepts. Areas of the showroom were colour coded with clearly priced banners and information points. Tags, easy peel stickers and labels provided further information. 

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